Case Study: "From 'Just Done' to Joyful Exit: How Dave Rediscovered His Freedom"
- Evo-Valuations
- May 18
- 1 min read

The Tipping Point: Dave built his business from a one-man van operation to a £1.4M-revenue business with 12 employees. But after 14 years, he confessed: "I'm not burnt out—I'm just done. The paperwork, the HR headaches... I miss when it was just me, my tools, and solving problems."
Why Standard Exits Fail Owners Like Dave:
Nostalgia Trap ("This business was my identity")
Underestimated Value (Assuming "small" = low worth)
Wrong Buyer Types (Private equity wanted to gut his culture)
The "Freedom-First" Valuation Approach
We conducted a Legacy-Preserving Valuation focused on:
1. The Van Test™
Identified which assets/clients still delivered that early-days joy (35% of revenue)
Isolated the "soul-sucking" elements (corporate contracts = 62% of stress)
2. Hidden Nostalgia Premium
✅ £240k in goodwill value from his local hero reputation
✅ £180k for his proprietary troubleshooting system (built in the van days)
✅ 9 "perfect fit" buyers who wanted to preserve his legacy
3. The Clean Break Blueprint
✔ Structured sale to another technician-turned-entrepreneur
✔ 6-month transition coaching (protecting his team)
✔ Retained 15% of the "fun" residential clients (kept him connected)
The Liberation Outcome
Sold for £1.1M (3.2x adjusted EBITDA)
Kept his van and tools (now does passion projects 2 days/week)
Watch the business thrive under new ownership (revenue up 22%)
"The valuation showed me I wasn't selling out—I was buying back my freedom," Dave said. "Now I get the best parts of the old days without the baggage."
Ready to Be Done, On Your Terms? Value my business with Evo-Valuations and find the exit that honours your journey.
Comments