Case Study: "I Need to Value My Business Before Selling—Here’s What Happened"

Value My Business Accurately | Get £££s More When Selling

The Situation: When Sarah decided to sell her £1.8M-revenue digital marketing agency, her first thought was: "I need to properly value my business before talking to buyers—otherwise I'm negotiating blind."

Why "Valuing My Business" Mattered:

Sarah discovered most owners make 3 critical mistakes:

1. Guessing their worth (relying on outdated "rules of thumb")

2. Ignoring intangible assets (client relationships, proprietary systems)

3. Not preparing for buyer scrutiny (leading to last-minute price cuts)

The Evo-Valuations "Value My Business" Process:

Evo-Valuations delivered a 360° Business Valuation that examined:

• Financial Health: EBITDA, recurring revenue quality, and owner benefit

• Bespoke Ratios: We build ratios based on the company and the industry they're in

• Growth Potential: Undervalued opportunities a buyer would pay premium for

Shocking Discovery: Sarah's "£1.8M" business was actually worth £2.4-2.7M because:

✅ 82% of clients were on 12+ month contracts

✅ Proprietary campaign tools added £350k in intangible value

✅ The team structure allowed for smooth owner exit

The Outcome:

✔ Sold for £2.65M (47% more than her initial estimate)

✔ Had 5 qualified offers within 60 days (valuation report built trust)

✔ Negotiated better terms (higher upfront payment, shorter earn-out)

"Having experts value my business properly meant I could walk away fairly compensated for 12 years of work," Sarah said.

Stop Guessing—Know Your True Worth. Get a no-pressure "Value My Business" assessment from Evo-Valuations.