How to identify & attract the right buyer for my business
- Evo-Valuations
- Sep 6
- 1 min read
Updated: Sep 7
Introduction
Not all buyers are created equal, and finding the right one can make the difference between a stressful, discounted sale and a smooth, high-value exit. The question we get asked the most, "How do I find the right buyer for my business"
1. Understand the Four Main Buyer Types
Strategic Buyer, Individual Buyer, Private Equity / Investor Group, Competitor. Each has pros and cons.
Knowing which type fits your business is part of the 3-Year Exit Timeline
2. Who is the right buyer for my business?
Ask yourself:
Who benefits most from owning my business?
Who can afford to pay my target price?
Who aligns with my exit goals (speed, culture, legacy)?
3. Position Your Business to Attract Them
Highlight synergies, ease of transition, growth plans.
Use a strong Sale Pack to make a professional first impression.
4. Build a Buyer Shortlist Early
Start compiling a confidential list 6–12 months before marketing your business.
5. Control the Narrative
Frame your exit as a strategic handover, not desperation.
Related Reading
Your Next Step
The Exit Smart. Retire Rich. 3-Year Exit Plan guide and Exit-Ready App help you:
Identify your ideal buyer profile
Position your business to attract premium offers
Create a professional “Buyer Pack” that builds trust instantly
Track your progress toward a sale-ready business
Your business is likely your biggest asset. Don’t leave its future, or your financial freedom, to chance. Start your 3-Year Exit Plan today and take control of your legacy.
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